Who are IOOF?

IOOF  is an Australian financial services company which offers a range of products and services including financial advice, superannuation, investment management and trustee services. It was founded in 1846 as a friendly society (called the Independent Order of Odd Fellows, hence IOOF) and has its origins in the provision of sickness and funeral benefits prior to the widespread availability of government-funded welfare services.

Since demutualising in 2002 and listing on the ASX in 2003, IOOF has completed a number of mergers and acquisitions creating a significant financial services entity with more than $100 billion in funds under management, administration, advice and supervision and over 700,000 customers (as at 31 December 2011).

 The IOOF group now includes the following entities:
- Perennial Investment Partners
- Australian Executive Trustees
- Ord Minnett (70% ownership)
- Bridges Financial Services
- Consultum Financial Advisers
- Lonsdale Financial Group